Ritu Kumar’s Wills Lifestyle India Fashion Week 2010 Collection

Bold and very elegant.. this summarizes Ritu Kumar collection…

 

 

Tarun Tahiliani’s Wills Lifestyle India Fashion Week 2010 Collection

Tarun Tahiliani’s men and women collection in wills lifestyle India fashion week 2010.

 

 

     

 

   

 

 

   

  

Go Fabulously Fake

 

 

 

 

 If you go fake ,go fabulously fake.Go for beautiful multi-stranded stones which you can co-ordinate with your ensemble .Pull on these to dress up  an LBD,match with coloured pumps.simple diamond studs are probably the most classy piece of jewellery one can wear.Precious or fake,wear them with elan.The must –have for this season is big rings with anima / floral motifs,etc.Additionally ,neckpieces with pearls and beads look absolutely fabulous,when teamed with some basic colours .Big kadas /bracelets are another element that add some glamour to the ensemble.Of course ,don’t forget the golden mantra of always co-ordinating hues .Don’t match.But Co-ordinate ,keep things in a similar colour family or contrast one element radically to pop visually ,like a bright belt,scarf ,handbag or shoes.

Must Haves For Summer 2010

• Draped shorts in with hand-drawn Primrose print with a Bright Yellow ground.
• The Blue and White batik print lounge pants with a deep Navy embellished tunic.
• Voluminous mini skirt,blazer or denim vest paired with shorts – any spring look can be accentuated with the addition of multi-strand necklaces and platform
  sandals; shoes and accessories, as always, will play a crucial role in dramatizing any look.
• Little Red cocktail dress . A super sexy cocktail dress.
• A Deep Purple jumpsuit with ornamental jewellery  Double-faced chambray plaid boyfriend shirt .
• A sleeveless suede trench dress with a waterfall cascade collar in Mint Green.
• Pleat-front top that can be worn as a jacket or as a two piece dress with the matching skirt.
• Off-the-shoulder mini dress with a bow of mesh.
• A long, multi-striped tube dress in a mix of sun-drenched bright and weathered neutrals.

Sneakers Doodles

The sneaker provides the perfect blank canvas to design your true expression. Style and comfort make the sneaker an undisputable wardrobe essential for every woman and men.

Nike Sneakers doodle releases stylish sketches for your feet.

On Trend Right Now

Bold Shoulders

Add some futuristic style to your wardrobe with a variety of bold shoulders.From simple shoulder pads to structured.over the –top –designs.Adding definitions to your shoulder.

 

 

Gladiators
women gladiator shoes have been one of the hottest trend in ladies footwear . This year they are available in more fun and trendy forms.

 

 

 

Studded Style

All things in studded are seasons hottest must haves.Whether you opt for studded shoes ,bracelets and belts.Pair a a striking , studded accessory with a simple .elegant dress to add some rocker chic style to your outfit.

Statement Belts

Belts will always be must have accessories that can instantly update a simple silhouette.This season trend is wrap around  belt in a variety of colours creating an emphasis on cinched waist.

Tunic Dress

From metallic to plain colours,the tunic dress is must have for every fashionista ,wear it with a low slung waist belt,cinch it high waist or wear it loose.This dress can worn in so many different  ways and look stylish effortlessly.

Swim suited

Flaunt it in a cossie that is suited to your body type.Cut-outs and full piece numbers are hot season must haves.

Beautiful Barbie Bridal Collection

Basics Of Visual Merchandising

VISUAL MERCHANDISING

VISUAL MERCHANDISING

•The art of presentation , which puts the merchandise in focus

•It educates the customers, creates desire and finally augments the selling process.

•Establishing a creative medium to present merchandise in 3D environment, thereby enabling long lasting impact and recall value.

WHY TO DISPLAY

•To sell by showing and promoting

•To introduce and explain new products.

•To encourage the shopper to enter the store.

•To get the customer to pause and shop the selling.

•We show in order to sell .Display or visual merchandising is showing merchandising and concepts at their very best. With the end purpose of making a sale.

•We may not actually sell the object displayed or the idea promoted, but we do attempt to convince the viewer of the value of the object, the store promoting the object, or the organization behind the object.

VM HELPS IN

•Educating the customers about the product/service in an effective and creative way.

•Setting the company apart in an exclusive position.

•Establishing linkage between fashion, product design and marketing by keeping the product in prime focus.

•Combining the creative, technical and operational aspects of a product and the business.

•Drawing the attention of the customer to enable him to take purchase decision within shortest possible time, and thus augmenting the selling process.

RULES

•The display person always puts the best face forward , the display person looks to the street to bring the shopper in and at the same time keeps the eye inside the store to be sure that the interior presentation is in keeping with what has been promised on the outside.

•Display should be in three dimensional representation of the merchandise.

•Display is to educate the shopper about the price and also other special features.

•The purpose of VM is to promote the store image to let people know what the store is ,where it stands on fashion trends, what one can expect inside the store ,the price range.

Elements Of Effective Visual Merchandising

•Balance: Asymmetrical rather than symmetrical balance with the display.

•Size of Objects: Place the largest object into display first.

•Colour: Helps set mood and feelings.

•Focal Point: Where product and props/signage and background come together.

•Lighting: Should accent focal point, if possible.

•Simplicity: Less is more so know when to stop and don't add too many items.

•Once the display is finished, add appropriate signage. Take photos of the display and keep record of the product sales during the display's existence. Save your information in a file folder for easy reference. By documenting its success, you can re-create the display next year or if it flops, you can make sure you don't repeat the same mistakes.

Visual Merchandising In India

•Unlike the western countries, where VM receives highest priority in commercial planning of a product, the Indian industry’s understanding and practice of the concept of VM is inadequate.

•The textile industry will have to compete purely on the competitive edge of the products and VM will be a helpful tool in projecting the uniqueness of the products .

•Customers of today are driven by desire and latest trends. Stores have become a lot more glamorous. In the current day and age, VM has become increasingly significant with more and more international design trends entering the Indian market.

•Clusters of product are a definite no-no. On the display window, it is essential only to showcase a few and the rest to be displayed on the counter.

• VM in India is going to be the link between brand communication and the product.

•Presently the understanding of visual merchandising is very low in India. Retailers do not understand how much visual merchandising can actually help them. For many retailers, visual merchandising is just dressing a window, or just an unnecessary expenditure.

The Career Women

It's fair to say that at least some of those words, when the picture in question is part of a fashion pictorial. Those 80s and 90s dream  for all women. A dream that upcoming generations simply don't share in US. Hence, Elle's career woman focussed pictorial, featuring model Hilary Rhoda, in their April 2010 issue may fail to appeal.But this style works in India..As India is showing its new way to the fashion..

   

All About Draped Garments

As every Style has its own history ,the art of drape also has as its own image.It is  art of the elite to gracefully arrange of folds .“In the ancient world, whether in Rome, Greece, Egypt, or Mesopotamia and India, draping was considered the most civilized way to dressing.This tradition survives even today in the grace of saris.

Drapes are back with huge variation in the present fashion.you can find most of the designers collections are draped garments.

If you are a learner just try draping on a body form using unwanted fabric or a mulmul fabric..